Campaign / Attribution Filter
Overview — Last 20 Days
Step-by-Step Funnel drop-off per step
Top Programs matched vs selected
Daily Starts vs Completions
Starts
Completions
May 2026
Primary Goal Selection
Equipment Preferences (multi-select)
Exercise Type Preferences (multi-select)
Experience Level
Gender Identity
Age Range
Workout Location
Segment Comparison — Goal × Experience completion rate
Device Split
91.3%
iPhone / iOS — quiz is iOS-gated at step 1
Android "Coming Soon" email captures
487 leads waiting
Traffic Attribution starts · completion rate
💡
Why early email capture changes the math
Email is captured at Step 2 — before any question — so 79.1% of starters are recoverable even on drop-off.
The 31.6% who don't complete receive a personalized "finish your quiz" sequence automatically.
Estimated additional trial starts recovered: +840/month vs end-of-funnel email capture.