Devon needs 2 more workouts to protect their 14-week streak
11m
Sarah
Jenna we got you 🤹
9m
⚡
Ladder · Streak saved
Devon logged a workout — 14-week streak alive! 🎉
2m
Leaderboard
May 26 – Jun 1
10
Squad Workouts
9h 10m
Total Time
47
Cheers Sent
Sarah
⚡ 4 workouts🕐 3h 15m🏆 2 PRs
2
You ★
⚡ 3 workouts🕐 2h 10m
3
Mike
⚡ 2 workouts🕐 1h 45m🏆 1 PR
4
Devon
⚡ 1 workout🕐 50m
5
Jenna
⚡ 0 workouts
1 more workout puts you in 1st place! 💪
Invite to Iron Circle
Iron Circle: 5/10 members
Current Members (4 / 10)
Y
You (Admin)
Active
Sarah
Active
Mike
Active
Devon
Active
Suggested Contacts
B
Ben Carter
Not on Ladder
J
Jake Torres
Not on Ladder
M
Melanie Chen
Already on Ladder
T
Tom Bradley
Not on Ladder
A
Ashley Kim
Not on Ladder
Iron Circle Chat
4 online
Monday
⚡
Sarah just finished Upper Body Burn with Coach Marcus · 42 min
8:14 AM · Ladder
Sarah
That was a tough one 😅 arms are toast
8:16 AM
🏆
Mike hit a new PR — bench press 225 lb 🎉
9:02 AM · Ladder
Mike
Been chasing that for 3 months 🙌
9:04 AM
Sarah
BEAST 🏆
9:05 AM
⚡
Devon is on a 7-week streak — keep it going!
10:30 AM · Ladder
Devon
not breaking this one no matter what
10:31 AM
Tuesday
✅
Iron Circle completed the 5-Day Full Body Challenge — all 5 members finished! 🎯
7:45 AM · Ladder · Squad milestone
Jenna
WE DID IT 🎉🎉🎉
7:46 AM
You
This squad is built different 💪
7:48 AM
⚡
You finished SHRED with Coach Anya · 38 min · 730 cal
8:55 AM · Ladder
Mike
730 cal 👀 that's wild
9:10 AM
🌟
Jenna reached 50 workouts on Ladder — incredible consistency!
2:20 PM · Ladder · Personal milestone
Jenna
honestly didn't even realize, just keep showing up
2:22 PM
Sarah
That's the whole thing right there ☝️
2:23 PM
Today
Sarah
Who's training today? 💪
7:02 AM
⚡
Mike finished Leg Day Protocol with Coach Marcus · 51 min
7:30 AM · Ladder
Mike
Just finished legs ⚡
7:31 AM
Sarah
Nice!! Proud of you 🙏
7:33 AM
🏆
Sarah set a new PR — deadlift 185 lb
8:12 AM · Ladder
You
Hitting chest tonight
9:15 AM
Devon
rest day for me 😏
9:20 AM
Sarah
Get some Devon!! 😂
9:21 AM
🚨
Devon needs 2 more workouts to protect their 14-week streak. 3 days left this week.
11:00 AM · Ladder · Streak at risk
Devon
ok ok fine I'll do a walk 😅
11:04 AM
You
Walk counts! Get it done ⚡
11:06 AM
📉
Jenna hasn’t logged a workout yet this week. She was 3/3 last week — send some encouragement?
11:30 AM · Ladder · Momentum check
Sarah
Jenna we got you 🧑🤝🧑
11:32 AM
⚡
Devon logged a workout and saved their 14-week streak! 🎉 The squad came through.
2:14 PM · Ladder · Streak saved
Devon
you guys are the reason I didn’t quit 🥺
2:16 PM
Your Squads
Select Default Cheer
Why Squads?
The thinking behind this feature
🤝 Friends who train together, stay together
Squads turns Ladder from a solo app into a shared experience. When your friends are in the app, you're in the app. Accountability is the most underrated retention mechanic in fitness.
📈 Drives retention
Sarah did 4 workouts this week and you've only done 3? That leaderboard gap is a push notification you actually want to get. Social pressure (the good kind) keeps streaks alive.
⚡ Drives engagement
Cheers, PRs, chat: every touchpoint is an engagement loop. The more reasons to open the app that aren't "go do a workout," the more durable the habit becomes.
🚀 Viral growth built into the product
"Let's invite Ben" -- he's not on Ladder yet, but he should be. That moment is a referral loop that costs nothing and scales naturally.
🏆 WHOOP already validated this
WHOOP has public and private Teams. It works. Ladder has a gap here, and a chance to do it better by making it more personal, more feed-first, less public leaderboard pressure.
🌐 The big picture
Squads isn't a social network. It's a tight accountability layer for the people who already matter to you. That's what makes it different from every other fitness "community" feature that dies in a week.
Why Squads?
The thinking behind this feature
🤝 Friends who train together, stay together
Squads turns Ladder from a solo app into a shared experience. When your friends are in the app, you're in the app. Accountability is the most underrated retention mechanic in fitness.
📈 Drives retention
Sarah did 4 workouts this week and you've only done 3? That leaderboard gap is a push notification you actually want to get. Social pressure (the good kind) keeps streaks alive.
⚡ Drives engagement
Cheers, PRs, chat: every touchpoint is an engagement loop. The more reasons to open the app that aren't "go do a workout," the more durable the habit becomes.
🚀 Viral growth built into the product
"Let's invite Ben" -- he's not on Ladder yet, but he should be. That moment is a referral loop that costs nothing and scales naturally.
🏆 WHOOP already validated this
WHOOP has public and private Teams. It works. Ladder has a gap here, and a chance to do it better by making it more personal, more feed-first, less public leaderboard pressure.
🌐 The big picture
Squads isn't a social network. It's a tight accountability layer for the people who already matter to you. That's what makes it different from every other fitness "community" feature that dies in a week.